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    Media Metrics

    1 receipt tracked • 100% industry hit rate

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    RECEIPT #ARI-PA

    MAY 07, 2024

    Called it.

    PREDICTION BY

    Ari Paparo
    “Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.”

    FOLLOW-UP

    Industry commentary, publisher strategy, and conference messaging consistently support the shift toward engagement/attention as the key KPI.

    PublishingMedia Metrics